List of 104 US Data Brokers — Opt-Out Links

Yes. Under the California Consumer Privacy Act (CCPA/CPRA) and the growing set of US state privacy laws, deletion and opt-out requests are free, and a business may not deny you service or charge a different price for exercising them. No legitimate broker requires payment to remove you. Out-of-state residents can usually use the same forms, because most brokers run one nationwide process rather than gate it by state.

No. CCPA rights are strongest for California residents, but most national data brokers operate a single opt-out workflow and will process requests from any US resident. Several other states — including Virginia, Colorado, Connecticut and Texas — now have their own consumer privacy laws with deletion and opt-out rights. Where a broker offers a general Do Not Sell or Share My Personal Information or deletion form, anyone can use it.

The Delete Act (SB 362) creates a single state-run mechanism — the Delete Request and Opt-out Platform, or DROP — that lets California residents ask every registered data broker to delete their personal information with one request, instead of filing with each broker individually. Brokers registered with the California Privacy Protection Agency are required to honour those requests on a recurring basis. It does not replace the individual opt-outs in this list, but it is designed to make bulk removal far less manual over time.

US brokers rebuild profiles from public records, marketing data, and one another. Deleting your record at one broker does not stop an aggregator higher up the chain from re-supplying it at the next refresh. In practice, opt-outs need repeating every few months — and removing yourself from a major aggregator (Tier 1, such as Acxiom, Oracle or Epsilon) often clears the downstream people-search sites that licensed the data from it. For the full re-listing cycle and how to stay ahead of it, see why data-broker opt-outs don't stick.

Data aggregators (Tier 1 — companies such as Acxiom, Oracle and Epsilon) are wholesale brokers that compile and sell records to other businesses; you rarely deal with them directly. People-search sites (Tier 2 — such as Spokeo, BeenVerified and Whitepages) publish a searchable, consumer-facing profile of your name, address, phone and relatives. Removing yourself from the aggregators that feed them is usually more durable than clearing each people-search listing one at a time.

Treat removal as recurring, not a one-off. Record the date of each request and the broker's legal response deadline, then re-check in a few months — most records are re-supplied at the next data refresh. The free Data-Broker Removal Tracker keeps that schedule in one place, and the step-by-step walkthrough covers how to send each request.

Manual removal is free and works, but it is slow — Tier 2 alone typically runs 15–20 hours, and it has to be repeated as records re-list. A managed service earns its cost when time, breadth or ongoing re-listing matter more than price; we set out that trade-off in the friction of erasure. Our own data removal service runs the full removal by hand with a 90-day re-scrub.