Free Data Broker Opt-Out Guide
(100 Brokers, 2026)
Top 100 Data Brokers — Verified Privacy Portals & Removal Instructions
Want us to handle the removals for you? Our Digital Restoration Service covers the broker and people-search platforms that hold your records, with a 90-day re-scrub guarantee.
Data brokers hold detailed profiles on hundreds of millions of people — addresses, employment history, family relationships, income estimates. Most people have no idea how many sites hold their information. This guide gives you the verified removal link and step-by-step instructions for the top 100 brokers. It takes time to do manually — but this is where to start.
Based in Europe? See the dedicated EU Data Broker Opt-Out Directory — 75 EU-based brokers, AdTech vendors, and DGA intermediaries with GDPR-specific removal links.
What Data Brokers Actually Store About You
Before you start opting out, it helps to understand what you’re up against. Data brokers don’t just know your name and email. They build profiles that connect hundreds of data points — most of which you never knowingly shared. Here are ten categories of information that brokers routinely collect, trade, and sell.
- Real-time location and movement history. GPS coordinates, Wi-Fi proximity, and mobile advertising IDs allow brokers to reconstruct where you go — including medical facilities, places of worship, and political events. The “Databroker Files” investigation showed this data could expose routines of military personnel and government officials. Your home and work addresses are trivially identifiable from movement patterns alone.
- Financial transactions and economic distress signals. Purchase histories, credit card trends, salary estimates, and debt ratios. Brokers package this into segments like “Rural and Barely Making It” and sell them to providers of high-cost financial products. Some retailers use this data to charge different prices based on your predicted ability to pay.
- Inferred health conditions. Brokers bypass medical privacy laws by inferring health status from search history and online purchases. They maintain segments for “likelihood of having anxiety,” “diabetes,” and “depression” — then sell these profiles to insurers and employers. The conditions may be inaccurately inferred, but the consequences are real.
- Core identity: SSN, date of birth, phone, email. These identifiers are the keys that link every other data point into a single dossier. Once exposed — as in the 147-million-record Equifax breach — they enable identity fraud that can persist for decades. The CFPB has stated that brokers sell these identifiers to “scammers, stalkers, and spies.”
- Political affiliations and activism. Voter registration, political donations, and social media activity are scored and sold. This enables micro-targeted political messaging — and has been used for government surveillance of protestors and sold to foreign adversaries tracking military personnel.
- Complete browsing and search history. Every page view, search query, and click is harvested to build a behavioural profile. Device fingerprinting ensures that deleting cookies changes nothing — your activity stays linked to your broker dossier. Search history alone can reveal sexual orientation, religious beliefs, and medical concerns.
- Social media profiles and reputation scores. Brokers scrape social platforms to collect marital status, family structure, habits, and inferred “reputation.” These scores are used for background screening and financial risk assessment. Single data breaches have exposed hundreds of millions of these profiles.
- Public records — aggregated into a permanent file. Birth certificates, marriage licences, property deeds, criminal records, bankruptcy filings, and court judgements. Individually public, but when aggregated across a lifetime, a single decades-old misdemeanour or filing can block employment or housing applications.
- Ethnicity, language, and demographic segmentation. Brokers maintain “Assimilation Codes” indicating language proficiency and ethnic background. This fuels discriminatory marketing lists and allows exclusion of specific groups from premium offers and services.
- Education and career history. Degrees, professional licences, employers past and present, and job titles. Combined with salary estimates, this maps your socioeconomic status and professional vulnerability — used for background screening and high-end marketing segmentation.
This is not hypothetical. These profiles exist right now, attached to your name. The opt-out links below are the mechanism for getting them removed — broker by broker. If you are weighing paid subscription tools instead, our comparison of the best data broker removal services in Europe covers DeleteMe, Incogni, Optery and CrabClear across the main EU markets. If the scale of the task warrants professional management, The Eraser handles it end-to-end with GDPR erasure requests, 90-day re-listing monitoring, and verified deletion documentation for each source.
How to Opt Out of Data Brokers
Data broker opt-outs are a manual, time-consuming process. Before you begin, set yourself up for success with these four steps:
Create a dedicated email for opt-out requests. Never use your primary address — it becomes a new data point for brokers to collect.
Use a VoIP number if phone verification is required. Google Voice or a burner number keeps your real number out of broker databases.
Track submissions in a spreadsheet — broker name, submission date, confirmation code, and expected response date.
Repeat annually. Data brokers re-collect your information from public records. Most listings reappear within 12–18 months.
Allow 7–45 days. Processing times vary by broker. Tier 1 aggregators are slowest. Keep a copy of every confirmation you receive.
Tier 1: Major Data Aggregators (1–10)
| # | Broker | Opt-Out / Privacy Portal |
|---|---|---|
| 1 | Acxiom | acxiom.com/optout |
| 2 | CoreLogic (Cotality) | cotality.com/legal/privacy |
| 3 | Data Axle | data-axle.com/do-not-sell-my-data |
| 4 | Epsilon | legal.epsilon.com/dsr |
| 5 | Equifax | myprivacy.equifax.com |
| 6 | Experian | experian.com/privacy |
| 7 | LexisNexis | lexisnexis.com/global/privacy |
| 8 | Melissa | melissa.com/privacy |
| 9 | Oracle | oracle.com/legal/privacy/privacy-choices |
| 10 | Versium | versium.com/ccpa-opt-out |
Brokers 11–100: People Search, B2B, Advertising & More
The remaining 90 brokers are organised into six tiers — people search sites, professional intelligence platforms, advertising networks, data enrichment firms, and niche brokers. Every link is verified and ready to use.
View the Complete 100-Broker Opt-Out List →All opt-out links verified April 2026. Source: Thumpersecure‘s Opt-Out Manual 2026 (442+ sites, regularly updated).
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Your Legal Rights (2026)
Depending on your jurisdiction, you have legal rights that data brokers must honour — including the right to have your data deleted. Use these rights in your opt-out requests to strengthen your position.
🇪🇺 EU — GDPR
Right to Erasure (Article 17). Companies must respond within 30 days.
🇺🇸 California — CCPA/CPRA
Right to deletion, access, correction, and opt-out of sale. 45-day response window.
🇺🇸 Virginia — VCDPA
Right to access, deletion, correction, and opt-out of targeted advertising.
🇺🇸 Colorado — CPA
Right to access, deletion, correction, portability, and opt-out of profiling.
🇺🇸 Connecticut / Utah
State privacy laws with deletion and opt-out rights. Similar to Virginia VCDPA.
🇬🇧 UK — UK GDPR
Right to erasure and absolute objection to direct marketing. Brokers must respond within one month. Data (Use and Access) Act 2025 commenced 5 Feb 2026. Full framework, ICO path and Experian Upper Tribunal implications in our UK data broker rights guide.
Core rights across all jurisdictions: Access (see what they hold), Deletion (remove your data), Correction (fix inaccuracies), Opt-out of sale, Opt-out of profiling. Companies are required to respond within 30–45 days.
Related removal guides
Too Many Brokers? Let Us Handle It.
Our Digital Restoration Service (The Eraser) removes your data from the broker and people-search platforms that hold your records, with a 90-day re-scrub guarantee. Full manual execution in 6–8 weeks — no bots, no automated submissions that data brokers ignore.