Your reputation is not what you publish or what you believe about yourself. It is the conclusion someone reaches from what they can find — and they usually reach it before you are in the room.
Reputation is a judgment other people make
A reputation does not live inside you. It forms in the mind of whoever is assessing you, from the fragments they can assemble. When an investor, a board, or a hiring committee looks you up, they are not verifying the truth about you. They are reducing their own uncertainty quickly, with whatever the open record returns.
That picture may be accurate. It may not. The gap between who you are and what a stranger concludes from a search is the thing a reputation analysis measures — and most people have never seen their own.
Who is actually reading you
Different audiences weigh what they find in different ways, and each one judges before any meeting takes place.
- Investors and counterparties run informal due diligence and look for anything that complicates the deal.
- Journalists and media assemble a narrative from public traces and prior coverage.
- Boards and appointment committees weigh fit-and-proper standing and reputational risk to the institution.
- Recruiters and employers form a first impression from search results long before an interview.
How that judgment forms
It forms from a few surfaced signals, not the full record. People rarely look past the first page of search results, and the order of those results reads as an implicit endorsement — a point established in research on search behaviour as far back as Pan and colleagues' 2007 study of how users trust ranking.
Negative signals also carry disproportionate weight. In a 2025 experiment, Türker and Üngüren put a candidate in front of 480 hiring decision-makers and found that negative online content overshadowed the professional competence signal, even for highly qualified candidates. One unflattering result can outweigh a strong record. The picture a reader assembles is therefore both partial and skewed toward the negative — which is exactly why seeing it as they see it matters.
A Reputation Analysis reads your public picture the way each of those audiences would — weighting what dominates, flagging where perception diverges from fact, and accounting for the newest reader of all.
Your newest reader is an AI assistant
Decision-makers increasingly ask ChatGPT, Gemini, or Perplexity about a person before they decide. These tools assemble an answer from scattered fragments and present it with confidence — and they can be wrong. A 2025 study of AI-assisted candidate vetting found these systems can fabricate details about a person that then feed real hiring decisions. We check what the major assistants currently say about you, including what they get wrong, because for many readers that summary now arrives before the search results do.
This is diagnosis, not reputation management
We do not spin, bury, or curate, and we are not an online-reputation-management agency. The deliverable is an accurate, unspun picture of how you read — including the parts you would rather not see. You cannot out-publish a problem: negative signals dominate, and what others have written carries more weight than what you publish about yourself. The honest first step is to see the picture as a decision-maker sees it, and then decide what is worth addressing.
What the analysis covers
The first page of results for your name and identifiers — what dominates, what ranks, and what a reader sees first.
What ChatGPT, Gemini and Perplexity currently return about you — including fabrications and errors that feed decisions.
Profiles, public records, and social activity visible to someone assessing you — the raw material of the picture.
How the same findings read to an investor, a journalist, and a board — and, at this tier, a recruiter.
What dominates the picture and why — the narrative a reader assembles, not a flat list of findings.
The balance of signals, weighted for the negativity bias that governs how strangers judge.
Where the public record diverges from the facts — the misreadings worth correcting first.
How consistently your sources corroborate one another — what raises or lowers your credibility to an evaluator.
What we produce
| Reputation Analysis Report | A written report delivered within five business days — the assembled picture and how it reads to each audience. |
| Narrative Map & Signal Weighting | What dominates your picture and why, weighted for negativity bias — the story a reader walks away with. |
| Perception-vs-Reality & AI Findings | Where the record diverges from fact, and what the major AI assistants currently say about you. |
| Prioritised Recommendations | What to address, clarify, or remove — in order, with the engagement that handles each. |
The Reputation Analysis uses the same OSINT method behind the Mirror. The difference is the week of interpretation layered on top: every element weighed from a reader's standpoint, because no two findings carry equal weight, and a persona has to be read from several perspectives before it settles.
Fixed fee — and where it doesn't apply €1,450 · individuals & sole founders
The fixed fee covers an individual or sole founder with an ordinary footprint: one written report, five business days. Two cases sit outside it.
- Public figures, politicians, senior leaders at large organisations, or complex multi-country media histories may need a bespoke proposal.
- Where there is an active threat, targeting, or safety concern, that is the Shield — not a reputation reading.
You receive an accurate reading and a prioritised set of steps. What you do next follows directly from what the analysis found.
You see how you read
An accurate, unspun picture of the conclusion each audience would draw — investor, journalist, board, recruiter.
Each finding, a specific step
What to address, clarify, or remove, ordered by how much it shapes the picture — not a general instruction.
Where we go next
The Eraser removes damaging records, the Lockdown investigates exposed credentials if any surface, and the Shield applies where there is an active threat.
For organisations
Where the reputation in question belongs to a company rather than a person, a Corporate Audit maps the organisational footprint instead.
How online reputation analysis works
What do people see when they search your name?
Usually the first page of results, a few social profiles, and — increasingly — an AI-generated summary. They rarely scroll further, and they weight negatives heavily. A reputation analysis reconstructs that first-page picture and reads it the way a decision-maker would, so you see what they see before they act on it.
What a reputation assessment covers
A reputation assessment goes beyond listing what is findable. It weighs each signal by how much it shapes a reader's judgment, maps the narrative those signals form, checks what AI assistants say, and flags where perception diverges from fact — then sets out what to address first.
Reputation analysis vs reputation management
Reputation management tries to change the picture — suppress, bury, or curate. Reputation analysis tells you what the picture actually is, accurately and unspun. We do the analysis; we do not spin. Where findings can be corrected or removed at the source, that is handled as a separate, honest step, not by burying it under content.
Is this legal?
Yes. The analysis uses only publicly available information, on a first-party consent model — you authorise us to investigate how your own name and identifiers read online.
Reputation Analysis FAQs
The Mirror maps what is publicly discoverable about you and risk-scores it for exposure. A Reputation Analysis uses the same OSINT method, then adds a week of interpretation: it reads the assembled picture the way an investor, journalist, board or recruiter would, weights what dominates, and flags where perception diverges from fact. The Mirror is the map; the Reputation Analysis is the reading.
No. This is diagnosis, not reputation management. We do not spin, bury or curate, and we are not an ORM agency. You receive an accurate, unspun picture of how you read — including the parts you would rather not see — and a prioritised set of steps. Where damaging records can be removed, the Eraser handles that as a separate engagement.
Delivery is within five business days. You receive a single written report: the assembled picture and how it reads by audience, a narrative map and signal weighting, perception-vs-reality and AI-assistant findings, and prioritised recommendations on what to address, clarify or remove.
The €1,450 fixed fee applies to individuals and sole founders with an ordinary footprint. Public figures, politicians, senior leaders at large organisations, or complex multi-country media histories may require a bespoke proposal. Where there is an active threat or targeting concern, that is the Shield, not a reputation reading.
Yes. Decision-makers increasingly ask ChatGPT, Gemini or Perplexity about a person before deciding, and those tools assemble answers from fragments and can be wrong. We check what the major assistants currently return about you, including what they get wrong.